According to an Associated Press wire report, Harley-Davidson Inc.’s main ad agency of 30-plus years has dropped the motorcycle maker in favor of new business.

Ad agency Carmichael Lynch, a unit of Interpublic Group, said many factors went into the decision, including the fact that the Milwaukee-based motorcycle maker has slashed its marketing spending in recent years amid slumping sales.

Read More Here: http://www.motorcycleproductnews.com/Item/79052/ad_agency_drops_harley_after_three_decades.aspx

Harley-Davidson has sold its interest in ‘MV Agusta’ brand motorcycles. It also appears that H-D lost a great deal of money on the sale.

Read more: 

http://www.autoblog.com/2010/08/06/harley-davidson-announces-sale-of-mv-agusta-to-claudio-castiglio/